MULTIMEDIA / PRODUCTION

AUDIOVISUAL STORYTELLING

The campaign concept blends the futuristic with the archaic and infuses it with the iconic spirit of Baywatch.
Showcasing fashion designer's Csoma Toth's latest capsule s/s 'Studio collection inspired by infamous Spanish brand, LOEWE, with associations to Kanye West 'YEEZY' streetwear brand.  

Juxtaposition of sound designs, visuals and themes creates a narrative that explores the timeless beauty that is LOEWE.
Audiovisual experience immerses the viewer into a journey seeking freedom guided by the spirit of the sea.

Complete research deck for the campaign including Art Direction Treatment and Branding Strategy.

Full Art Treatment for Video Campaign!

I experimented with multifaceted design and multimedia conceptualization.

In both personal passion projects and assignments at AMFI, I worked with prints, textures, fabrics, colours, and typography to convey stories through visual communication.

GROWING UP IS OVERRATED!!!!????

We developed a concept inspired by The North Face, explored the themes of the joy of child-like outdoor adventure and activities with a focus on colourful, functional garments. With this new strategy, we aim to encourage adults who forgot about the joy of being outside to 'go play outside' from time to time.
(amfi project, fashion & branding, year 2)

Exhibition entitled "Layers Of Identity".

An identity if defined by trial and error. With each turn, we reset not to a former or final state, but rather, to a new one that reflects the here and now.

Displayed here are experiments that visually translate the fluidity and inconsistency of identity.



From 1 to 4

Head vs. Heart
Alter Ego
The Enemy
Brain Scratch

layers of identity.

trendforecast

AMFI Assignments, I focused on trend forecast, visually representing the re-contextualisation of the Kitsch aesthetic and re-imagining of "The Space Age Revival of the 60s" for the future landscape of fashion.

Communicated visually with unconventional materials, drawing from research into trend forecast and zeitgeist translation within different disciplines.
Blending traditional with the avant-garde, making it accessible for a modern audience.

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