CONTENT CREATION













The work on this page highlights various forms of content I've created for social channels.  

Collaborated with Amsterdam brands, such as Felt Atelier, Amsterdam Vintage Clothing, Gimme Glitter shop and AaMagazine self-discovery digital magazine.

These projects are aimed to visualise products, increase social media engagement and generate brand awareness with their respective target audiences.

COPY (creative) WRITING

Visual content creation for Felt Atelier, Amsterdam.

Producer, art direction and copywriting for Felt x POA (People of Amsterdam) community interview series. Approach to storytelling in the format of Instagram Reels, aiming to offer an unseen perspective with a focus on Amsterdam culture, lifestyle and community stories.

Freelance writer & visual art creator at Amsterdam-based self-discovery digital magazine Aa Magazine, bringing my voice into the cultural sphere by exploring themes that bridge nightlife, identity, and creative expression. My role spans event curation, artwork creation for Instagram and the Aa website, as well as copy editing for social media captions and editorial articles.
Still writing, creating, and exploring.

DOUBLE Aa MAGAZINE KING'S DAY CAMPAIGN, AMSTERDAM '25

THE SINS OF INDIVIDUALITY

The freedom of individual expression has always been an art form. In these visual aids, themes of individualism, spirituality, religion, and identity as a tool for self-expression are explored and depicted through powerful compositions of moments I've captured in my motherland, Romania.

An ode to the feminine body. In the risqué exposure of a delicate back, lies a tale of intrigue with each movement a dance, a sight so enticing, yet pure and demure.
It is painful carrying the burden of beauty.
It is a pain carried with silent pride.
A radiance so bright it's impossible to hide.
To know such beauty, to witness such grace.
Is to see the divine in the human embrace.
An ode to the feminine, in her, the essence of life is reborn.