STYLING

Incorporated styling projects that bring brands to life through visual storytelling.
During my time at AVC, I worked on styling and production of various campaign photoshoots, primarily focused on e-commerce visuals.

From selecting looks that brought vintage pieces into a modern context to coordinating on-set logistics, I ensured each shoot aligned with the brand's aesthetic while remaining commercially sharp.

Amsterdam Fashion Institute Hoodie Release - Styling & Production

For the release of the AMFI hoodies, I took on the role of stylist and production lead for a street style-inspired shoot set at the skate park on Zeeburgereiland in Amsterdam. The goal was to reflect the versatility and everyday wearability of the hoodie through an urban, Gen Z lens.

I curated a range of looks that highlighted how the piece could be styled across different identities and moods, keeping the focus on authentic self-expression.

From concept development and location scouting to coordinating the team and styling on set, I was directly involved in shaping the creative direction and visual identity of the shoot.

From concept developing to planning to sourcing and production, I handle every step of bringing an idea to life. My approach to art direction is shaped by various creative fields I explore - blending research, contemporary culture and zeitgeist analysis to create visuals that resonate.

Whether for brands or standalone passion projects, my goal is to translate a concept into something intentional, while building thought-provoking visual narratives.

Pictured here is Sleaze Jewels, a handmade jewellery brand by Maja Felczak, based between Amsterdam and Warsaw.

For the pre-spring 2024 campaign, I led the art direction—conceptualizing the visual narrative and overseeing the shoot from start to finish. I also modelled for the collection, shot in Amsterdam in February 2024, in my old apartment overlooking Vondelpark.

Collaborating with multidisciplinary artist Karlo Štefanek, we created a visual series that captures the emotional challenges faced by many creatives in the industry - focusing on the inability to truly see, hear and communicate as barriers of personal growth.

For the art direction, I kept the visual language minimal and intentional, using a projector to symbolically trace an artist's progression within the contemporary landscape.

"Home Doesn't Know Me"

This passion project was created in collaboration with my friend in Romania.
The photoshoot explored themes of identity and gender fluidity, set against the backdrop of the cultural and societal constraints we grew up with.

Through styling, photography, and visual direction, we aimed to challenge inherited norms and reclaim self-expression in a space that often resists it. It was both a creative and emotional exploration of who we are—and who we’re allowed to be.